Message Video Upto 5 min

This includes:

1) Conceptualisation and Package design with requirements provided by the client

2) Upto 3 pack options designed with detailing of the role of each design element to substantiate use and positioning (includes colour, master brand, sub brand/brand extension, Key Benefit, Reason to Believe text, Reason to believe image and regulatory requirements)

3) Upto 3 pack options tested through up to 2 focus groups of 6 respondents each at Dezign Services offices in Berkshire, UK, Dubai, UAE, Gurgaon, India or Chandigarh India( other locations globally also possible but costs will be extra-to be aligned)

4) Upto 3 pack options further validated through Eye Tracking of focus Group respondents on a physical retail aisle of up to 5 mods with a maximum of 6 shelves each at Dezign Services offices in Berkshire, UK, Dubai, UAE, Gurgaon, India or Chandigarh India( other locations globally also possible but costs will be extra-to be aligned)

5) Client alignment on Focus group screening, Focus group questionnaire and flow

6) Live global streaming of focus groups

7) Research findings from both focus groups and Eye Tracking consolidated to propose/refine 1 Pack design option

This includes:

1) Conceptualisation and development of pack labels based on requirements and direction by the client

2) Each set will include front and back label of an individual SKU/pack

3) Individual label elements such as background colour, background image, master brand positioning,Brand message through label, regulatory requirements etc. with the role each element is playing from a Shopper’s perspective will be detailed in a QC checklist for each individual label