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Pack Design with Research
1) Conceptualisation and Package design with requirements provided by the client
2) Upto 3 pack options designed with detailing of the role of each design element to substantiate use and positioning (includes colour, master brand, sub brand/brand extension, Key Benefit, Reason to Believe text, Reason to believe image and regulatory requirements)
3) Upto 3 pack options tested through up to 2 focus groups of 6 respondents each at Dezign Services offices in Berkshire, UK, Dubai, UAE, Gurgaon, India or Chandigarh India( other locations globally also possible but costs will be extra-to be aligned)
4) Upto 3 pack options further validated through Eye Tracking of focus Group respondents on a physical retail aisle of up to 5 mods with a maximum of 6 shelves each at Dezign Services offices in Berkshire, UK, Dubai, UAE, Gurgaon, India or Chandigarh India( other locations globally also possible but costs will be extra-to be aligned)
5) Client alignment on Focus group screening, Focus group questionnaire and flow
6) Live global streaming of focus groups
7) Research findings from both focus groups and Eye Tracking consolidated to propose/refine 1 Pack design option
Asbicon Dezign Services
Asbicon Dezign Services provides Shopper Focused Design for Consumer Goods and Services Organisations. An initiative by the Asbicon Group (www.asbicon.com), a Consumer Goods and Services Specialist firm enabling Retail & Distribution effectiveness.